Daniel Perry

The rebranding of StereoLabs by Pentagram.

StereoLabs a AI software and hardware company asked Pentagram to create their visual identity. The identity adapting
to tracked and controlled real and virtual environments.
This brings a brand into the modern era by visualising a logo and spark brand-mark in a 3d space.
The monospaced font and flat elements in the letterform bring a technical feel to the brand.

The colours bring about rawness and contrast further emphasising the futuristic approach.

The vibrant lime green is chosen to symbolise the AI narrative together.
A colour that stands out and gives the brand it’s unique feel.

There is a strong sense of grid used in the designs, bringing about a technical accurate feel mirrored in the monospaced font choice.

All in all, it’s a beautiful bit of branding. That I love.