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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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[typedjs]Multi disciplined Senior Creative Lead and Art Director[/typedjs]

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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border-radius: 5px;
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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1478 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1478 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1478 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1478 .elementor-element.elementor-element-76f9cfd, .elementor-1478 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1478 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1478 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1478 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1478 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1478 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1478 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1478 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1478 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1478 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-1483 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1483 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-eee84e0, .elementor-1483 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1483 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1483 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1483 .elementor-element.elementor-element-f119408, .elementor-1483 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-c8b1500 img{width:283px;}.elementor-1483 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1483 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1483 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1483 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1483 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1483 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1483 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

.elementor-1552 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1552 .elementor-element.elementor-element-38078f08, .elementor-1552 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-1552 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-1552 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-1552 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1552 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1552 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-1552 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-1552 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-1547 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-1547 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-eee84e0, .elementor-1547 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-1547 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-1547 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-1547 .elementor-element.elementor-element-f119408, .elementor-1547 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-c8b1500 img{width:138px;}.elementor-1547 .elementor-element.elementor-element-c8b1500 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1547 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-1547 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-1547 .elementor-element.elementor-element-c34d6b3 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-1547 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-1547 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-1547 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-1547 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

.elementor-826 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-826 .elementor-element.elementor-element-76f9cfd, .elementor-826 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-826 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-826 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-826 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-826 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:300px;border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-826 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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border-radius: 5px;
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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
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Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

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COMING SOON…

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If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

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Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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.elementor-457 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-457 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-eee84e0, .elementor-457 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-457 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-457 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-457 .elementor-element.elementor-element-f119408, .elementor-457 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-457 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-457 .elementor-element.elementor-element-691ff38 .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-457 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-457 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-457 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-457 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-457 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

.elementor-865 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-38078f08{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-865 .elementor-element.elementor-element-38078f08, .elementor-865 .elementor-element.elementor-element-38078f08::before{–border-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-865 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{padding:0px 0px 0px 0px;border-radius:0px 0px 0px 0px;}.elementor-865 .elementor-element.elementor-element-99d9b75.elementor-element{–align-self:center;–order:0;–flex-grow:0;–flex-shrink:1;}.elementor-865 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-865 .elementor-element.elementor-element-a4be875 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-a4be875{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-a4be875 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-865 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-865 .elementor-element.elementor-element-38078f08{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-865 .elementor-element.elementor-element-38078f08{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-a4be875 */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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.elementor-335 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-335 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-eee84e0, .elementor-335 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-335 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-335 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-335 .elementor-element.elementor-element-f119408, .elementor-335 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-335 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-335 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-335 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-335 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-335 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-335 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-335 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

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I’m currently working at Porter Novelli, part of Omnicom.
My clients include Merck, Roche, the Aga Khan Museum and Sony. I’m hands on with projects which vary from motion and animation to film and print.
If you want to find out a little more, there’s a Q&A on the next page…

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A little bit more about myself

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If someone described you, what would they say?

Kind, fair, hardworking, full of good ideas, great to collaborate with, and often found in a brightly coloured pair of socks.

Have you managed
teams before?

I’ve led several smaller teams as well as deputising for the Global Creative Director leading the wider team. I’m passionate about helping develop talent. There have been a number of tricky situations I’ve managed in the past, learning something valuable from each one.

Are you comfortable presenting to clients?

In a word, yes, although I have nerves like most people. I find it’s about talking and listening and asking good questions. In my time I’ve worked with all kinds of clients, from indecisive to dominating. The key is in the brief. Constantly checking in and making sure it leads to the end goal.

What are your thoughts on AI and creativity?

It’s a tool. Like all tools, you pick the best one for the right situation. AI brings an opportunity to focus on hi-end craft skills as we are liberated from mundane tasks.

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and more…

What do you think makes great work great?

Great work has an unexpected simplicity, elegance, and clarity. It creates an emotional resonance that rewards the audience for spending time with it. 

What kind of projects do you hope to work on?

Well, I’d like to work on projects that invoke the qualities of my previous answer. My dream is to collaborate with equally  ambitious professionals to produce concept-driven creative that breaks new ground. 

What practical skills
do you have?

I’ve art-directed video and animation projects and designed content for POS, books, magazines, and marketing materials. I’ve covered all bases from ideation, pitches to retouching. I’m comfortable using software like After Effects, Premiere, Photoshop and Illustrator and presentation software.

Tell me a secret about yourself

Once I went to a fancy dress party dressed at Zorro. But I arrived at the wrong venue. It took several questions from bemused old men for me to realise my mistake.

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We created animated and static assets for Sony.
Working with an illustrator we collaborated and concepted together to produce the animation and artwork. We then adjusted the layout for 8 languages. Supplying the client with plenty of B2B content.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

/*! elementor – v3.21.0 – 26-05-2024 */
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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Merck wanted an international campaign for Diabetes Type 2 awareness. So using the universal language of sport we came up with this football inspired campaign. The logo was centered around unity to a cause.
We designed and provided assets to their internal team to translate into Chinese, Russian, Spanish, Portuguese, French and Italian.

CREATIVE DIRECTION


DESIGN


Info

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padding:0 !important;
border-radius: 5px;
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This animation was part of a pitch for UPS work. Working with the team, I got a storyboard together and helped establish the storyline and style. We recorded and cut audio from staff members. I then animated this within a week.​

CREATIVE DIRECTION


ANIMATION


Info

.elementor-1498 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:20px 20px 20px 20px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd, .elementor-1498 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-1498 .elementor-element.elementor-element-e4ab272 .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-e4ab272{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-e4ab272 {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-1498 .elementor-element.elementor-element-46b6249{–min-height:0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-e11aa56{–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–border-radius:0px 0px 0px 0px;–padding-top:0px;–padding-bottom:0px;–padding-left:0px;–padding-right:0px;}}@media(min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:1000px;}.elementor-1498 .elementor-element.elementor-element-76f9cfd{–width:100%;}}@media(max-width:1024px) and (min-width:768px){.elementor-1498 .elementor-element.elementor-element-e11aa56{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-e4ab272 */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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The client wanted an easy-to-navigate, interactive questionnaire for healthcare professionals worldwide. We proposed a wide range of solutions.
In the end, we produced a 40-page interactive PDF. We tested it so it worked with all the pdf limitations that there are now.

CREATIVE DIRECTION


DESIGN


Info

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Working as part of a team to create films to highlight how Coop and their members support community charities and projects across the UK. This is a short edit of Ebony Horse Club, a charity based in Brixton. Then social assets from the Mustard tree charity and You Raise me up, child bereavement charity.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-828 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-828 .elementor-element.elementor-element-76f9cfd, .elementor-828 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-99d9b75 .elementor-wrapper{–video-aspect-ratio:1.77777;}.elementor-828 .elementor-element.elementor-element-99d9b75 > .elementor-widget-container{border-radius:0px 0px 0px 0px;}.elementor-828 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-828 .elementor-element.elementor-element-0bbeb9c .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-0bbeb9c{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-0bbeb9c {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-828 .elementor-element.elementor-element-46b6249{–min-height:300px;}.elementor-828 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-828 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-0bbeb9c */.premium-tooltipster-base .tooltipster-content {
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border-radius: 5px;
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Working with Coop to bring support to those who have had a bereavement. The videos needed to feel calming, have a warmth. We brought animation in with the video to soften the subject matter and bring some colour to what is a difficult subject.

CREATIVE DIRECTION


ANIMATION


Info

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padding:0 !important;
border-radius: 5px;
}/* End custom CSS */

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Coop needed a film produced for their conference within a 4 week turnaround. We needed to highlight and show their new community website. Shot during covid, we had to record people in their homes. Then animate them being part of the website and showing everyone what it could do.

CREATIVE DIRECTION


ANIMATION


Info

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This is the Riba ‘Find the Architect’ series. We shot each house with a team of videographers and a photographer. Working closely with RIBA we highlighted the stunning award winning architecture. We then edited and created multiple social assets.

CREATIVE DIRECTION


ANIMATION


EDITING


Info

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I worked closely with the Creative Director and Fashion Director to produce and design the Denim campaign for George. The assets were for POS and social, and for the website.

CREATIVE DIRECTION


DESIGN


BRAND IDENTITY


Info

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This is a compilation of some award winning work I did for Tesco. I art directed stills and videos for their recipe hub and social channels. Some of the fabulous photographers/videographers I was lucky to collaborate with were Maja Smend, Toby Scott, Richard Jung, Tara Fisher to name a few.

CREATIVE DIRECTION


ANIMATION


Info

.elementor-871 .elementor-element.elementor-element-46b6249{–display:flex;–min-height:880px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-76f9cfd{–display:flex;–min-height:0px;–background-transition:0.3s;border-style:solid;–border-style:solid;border-width:1px 1px 1px 1px;–border-top-width:1px;–border-right-width:1px;–border-bottom-width:1px;–border-left-width:1px;border-color:#E8E8E8;–border-color:#E8E8E8;–border-radius:20px 20px 20px 20px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-871 .elementor-element.elementor-element-76f9cfd, .elementor-871 .elementor-element.elementor-element-76f9cfd::before{–border-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-cdb3407{–display:flex;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-871 .elementor-element.elementor-element-3017a1f .elementor-button{font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:uppercase;letter-spacing:0.3px;background-color:var( –e-global-color-astglobalcolor7 );border-radius:50px 50px 50px 50px;}.tooltipster-box.tooltipster-box-3017a1f{background-color:var( –e-global-color-astglobalcolor5 );border-radius:5px;}.tooltipster-sidetip div.tooltipster-box-3017a1f {padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:600px;}}@media(max-width:767px){.elementor-871 .elementor-element.elementor-element-46b6249{–min-height:350px;}.elementor-871 .elementor-element.elementor-element-76f9cfd{border-width:2px 2px 2px 2px;–border-top-width:2px;–border-right-width:2px;–border-bottom-width:2px;–border-left-width:2px;–border-radius:0px 0px 0px 0px;–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}}@media(min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:900px;}}@media(max-width:1024px) and (min-width:768px){.elementor-871 .elementor-element.elementor-element-76f9cfd{–width:600px;}}/* Start custom CSS for button, class: .elementor-element-3017a1f */.premium-tooltipster-base .tooltipster-content {
padding:0 !important;
border-radius: 5px;
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.elementor-349 .elementor-element.elementor-element-eee84e0{–display:flex;–flex-direction:column;–container-widget-width:100%;–container-widget-height:initial;–container-widget-flex-grow:0;–container-widget-align-self:initial;–justify-content:center;–background-transition:0.3s;–padding-top:40px;–padding-bottom:40px;–padding-left:0px;–padding-right:0px;–z-index:2;}.elementor-349 .elementor-element.elementor-element-eee84e0:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-eee84e0 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-eee84e0, .elementor-349 .elementor-element.elementor-element-eee84e0::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-f119408{–display:flex;–background-transition:0.3s;border-style:none;–border-style:none;–border-radius:5px 5px 5px 5px;–padding-top:30px;–padding-bottom:30px;–padding-left:30px;–padding-right:30px;}.elementor-349 .elementor-element.elementor-element-f119408:not(.elementor-motion-effects-element-type-background), .elementor-349 .elementor-element.elementor-element-f119408 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( –e-global-color-astglobalcolor5 );}.elementor-349 .elementor-element.elementor-element-f119408, .elementor-349 .elementor-element.elementor-element-f119408::before{–border-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-c8b1500 img{width:400px;}.elementor-349 .elementor-element.elementor-element-5bb650c{text-align:center;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{color:#000000;font-family:”Rubik”, Sans-serif;font-size:40px;font-weight:300;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–display:flex;–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–justify-content:center;–background-transition:0.3s;}.elementor-349 .elementor-element.elementor-element-ce6dd5c .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-66069db .elementor-button{background-color:#FFD40E;}.elementor-349 .elementor-element.elementor-element-260f16a .elementor-button{background-color:#FFD40E;}@media(max-width:1024px){.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:30px;}}@media(min-width:768px){.elementor-349 .elementor-element.elementor-element-f119408{–content-width:1000px;}}@media(max-width:767px){.elementor-349 .elementor-element.elementor-element-f119408{–padding-top:10px;–padding-bottom:10px;–padding-left:10px;–padding-right:10px;}.elementor-349 .elementor-element.elementor-element-5bb650c .elementor-heading-title{font-size:18px;}.elementor-349 .elementor-element.elementor-element-72cd6fc{–flex-direction:row;–container-widget-width:initial;–container-widget-height:100%;–container-widget-flex-grow:1;–container-widget-align-self:stretch;–gap:10px 10px;}}

Boots asked for an identity for their new and now award winning podcast series. I created a logo, icons and brand/visual guidelines to use for promotion, in-store and online. They wanted a slightly edgier look to work with their current overall brand guidelines.

CREATIVE DIRECTION


DESIGN


ANIMATION


Info

.elementor-589 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-589 .elementor-element.elementor-element-4ae7e82{text-align:center;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:90px;font-weight:600;}@media(max-width:1024px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:70px;}}@media(max-width:767px){.elementor-589 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-589 .elementor-element.elementor-element-4ae7e82 .elementor-heading-title{font-size:32px;}}

COMING SOON…

.elementor-597 .elementor-element.elementor-element-2cc2919{–display:flex;–min-height:800px;–justify-content:center;–align-items:center;–container-widget-width:calc( ( 1 – var( –container-widget-flex-grow ) ) * 100% );–background-transition:0.3s;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{color:var( –e-global-color-astglobalcolor8 );font-family:”Roboto”, Sans-serif;font-size:48px;font-weight:300;}@media(max-width:1024px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:600px;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:32px;}}@media(max-width:767px){.elementor-597 .elementor-element.elementor-element-2cc2919{–min-height:300px;}.elementor-597 .elementor-element.elementor-element-34855d5{text-align:center;}.elementor-597 .elementor-element.elementor-element-34855d5 .elementor-heading-title{font-size:22px;}}

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

.elementor-1571 .elementor-element.elementor-element-6e57438{–display:flex;–min-height:90vh;–justify-content:center;–background-transition:0.3s;}.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:3;}@media(max-width:1024px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:2;}}@media(max-width:767px){.elementor-1571 .elementor-element.elementor-element-4f6cd7c{–grid-columns:1;}}

.elementor-1729 .elementor-element.elementor-element-b067b3f{–display:flex;–background-transition:0.3s;}.elementor-1729 .elementor-element.elementor-element-ccf281e img{height:200px;object-fit:cover;object-position:center center;}.elementor-1729 .elementor-element.elementor-element-07c66f3 .elementor-widget-container{color:var( –e-global-color-astglobalcolor7 );font-family:”Roboto”, Sans-serif;font-weight:300;text-transform:none;}

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning

01
18

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
пинко казино

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com

Fantastic dynamic typography, that works around the video and has a lovely use of typesetting and white space, which makes

2023 Turner Prize Visual Identity The simple but imaginative location interpretation creates great design for the 2023 Turner Prize.Drawing from

The rebranding of StereoLabs by Pentagram. StereoLabs a AI software and hardware company asked Pentagram to create their visual identity.

DixonBaxi reimagined the premiere league’s football graphics. With punchy neon colours to side step using club colours. The design has

Branding for 186k by Matt Tilley Matt breaks down visual elements of videography into basic shapes to create this stunning
1вин

I’m currently working at Porter Novelli, part of Omnicom. Working with clients like Merck, Roche, Aga Khan Museum and Sony. I’m hands on with projects which vary from motion/animation, film or print. If you want to find out a little more, please visit my site on desktop, while I get this mobile version up.

If you would like to discuss anything please drop me a line on +44 (0)7780976056 or email me at danzperry@gmail.com